Week 6

 

In the H&M advertisement there where shown a lot of races and ethnicities throughout the video. There where women and men that where wearing a bunch of different styles of fashion. There were many social classes they were some that appeared high and others that looked like if they were in the lower class. This commercial showed a lot of different age groups from people in their twenties to people in their sixties. They where showing men with skirts and also an old women with skirts and where saying that there aren't any rules to fashion and people can dress how they like.

In the tide commercial they show a middle class  white women sitting on her couch talking to the screen while her white daughter is playing with her toys. The older women is clearly a more feminine type of person since she is dressed in a pink sweater and has a lot of pink furniture. On the other hand, the daughter is less feminine and has a cargo jacket on and is building a garage. The daughter also gets her clothes dirty which gives the audience the image that she is a tom boy. This commercial is targeted to the middle class men that can relate to this.